This is what Google says:
Today, we’re making it easier for you to make decisions about your data directly within the Google products you use every day, starting with Search. Without ever leaving Search, you can now review and delete your recent Search activity, get quick access to the most relevant privacy controls in your Google Account, and learn more about how Search works with your data.
The company adds:
We’re also providing quick access to the privacy controls in your Google Account that are most relevant as you use Search. For example, to control the ads you see when you search, we give you access to your Ad Settings. Additionally, you can access your Activity Controls to decide what information Google saves to your account and uses to make Search and other Google services faster, smarter and more useful.
How to wipe Google search history (with screenshots)
The change is now available to the desktop and mobile web versions of Google Search. To be followed by iOS and Android apps in the coming weeks as well. Next year, Google plans to introduce this changes to Google Maps followed by many other services.
What triggers this Google’s latest action? Well, it comes in the wake of privacy scandals where both Facebook and Cambridge Analytica are involved in a massive data breaches this year. Other major tech companies are also facing judgment for not providing proper privacy controls.
More about this announcement can be watched here: